Product Marketing

Curated Resources (19)

Tools (3)

• Klue klue.compaid

  Competitive enablement platform helping product marketers collect competitive intelligence and create battlecards for sales teams.

• Crayon crayon.copaid

  Competitive intelligence platform that monitors competitor digital footprints, messaging updates, and product changes.

• Pendo pendo.iofreemium

  Product experience and analytics platform enabling in-app user onboarding, feature adoption tracking, and product feedback collection.

Databases (3)

• G2 g2.comfree

  B2B software marketplace and user review database providing software grid scores, buyer intent data, and competitive satisfaction ratings.

• Product Marketing Alliance Resource Hub productmarketingalliance.comfreemium

  Curated database of product marketing templates, go-to-market launch frameworks, and annual industry salary and status reports.

• TrustRadius trustradius.comfree

  Verified B2B technology review platform aggregating in-depth customer evaluations and competitive feature comparisons.

Learn (4)

• Product Marketing Core Certification productmarketingalliance.compaid

  Industry-standard certification program covering research, positioning, messaging, launch planning, and sales enablement.

• Pragmatic Institute Market Certification pragmaticinstitute.compaid

  Accredited training framework focusing on market discovery, buyer persona creation, positioning, and go-to-market execution.

• Reforge Product Strategy and Growth Programs reforge.compaid

  Executive-level cohort programs examining product positioning, market expansion, and product-market fit metrics.

• DevRel Roadmap (roadmap.sh) roadmap.shfree

  Interactive roadmap on developer relations: topics laid out in a suggested study order, each linking to further reading.

Publications (3)

• Obviously Awesome aprildunford.compaid

  Foundational book by April Dunford detailing a step-by-step framework to find and communicate product positioning.

• Crossing the Chasm harpercollins.compaid

  Seminal marketing book by Geoffrey A. Moore focusing on bringing high-tech products from early adopters to mainstream markets.

• Journal of Product Innovation Management onlinelibrary.wiley.compaid

  Leading academic journal dedicated to technological innovation, product development management, and market commercialization.

Blogs and sites (3)

• Product Marketing Alliance productmarketingalliance.comfree

  Global community and knowledge platform for product marketers featuring articles, podcasts, slack communities, and reports.

• Mind the Product mindtheproduct.comfree

  International community for product professionals offering articles, webinars, and thought pieces on product development and marketing.

• April Dunford's Positioning Blog aprildunford.comfree

  Expert blog providing articles, podcasts, and case studies specifically dedicated to B2B tech positioning and sales pitches.

Events and conferences (3)

• Product Marketing Summit productmarketingalliance.compaid

  Worldwide conference series hosted by PMA bringing together product marketers to discuss positioning, launches, and sales enablement.

• ProductCon productschool.comfreemium

  Global product conference organized by Product School covering product strategy, product-led growth, and product marketing.

• SaaStr Annual saastrannual.compaid

  Large conference gathering SaaS executives, product marketing managers, and founders to explore go-to-market scaling.

Other subcategories

Advertising · Affiliate Marketing · Analytics and Automation · Branding · Content Marketing · Digital Marketing · Growth Hacking · Marketing Fundamentals · Non-digital Marketing · Public Relations · SEO · Social Media · Video and Mobile Marketing

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