Branding

Curated Resources (18)

Tools (3)

• Frontify frontify.compaid

  Cloud-based brand management software connecting digital asset management, brand guidelines, and creative collaboration.

• Brandfolder brandfolder.compaid

  Digital asset management platform designed to organize, store, and distribute official brand assets securely.

• Canva canva.comfreemium

  Visual communication and design platform offering brand kit management, shared templates, and typography controls.

Databases (3)

• WIPO Global Brand Database wipo.intfree

  Free search engine provided by the World Intellectual Property Organization covering internationally registered trademarks, appellations, and logos.

• USPTO Trademark Search uspto.govfree

  Official federal public search system maintained by the United States Patent and Trademark Office for registered marks and pending applications.

• Interbrand Best Global Brands interbrand.comfree

  Annual global brand valuation benchmark and database analyzing financial performance, role of brand, and competitive strength.

Learn (3)

• Coursera Brand Management Course coursera.orgfreemium

  University of London online course taught by Professor Nader Tavassoli focusing on brand strategy and customer value.

• OpenLearn Marketing in the 21st Century open.edufree

  Free Open University introductory course exploring corporate identity, brand equity, and stakeholder perception.

• HubSpot Academy Brand Strategy Training academy.hubspot.comfree

  Free self-paced courses and video lessons exploring brand storytelling, brand voice, and positioning fundamentals.

Publications (3)

• Journal of Brand Management palgrave.compaid

  Peer-reviewed academic journal providing cutting-edge research on corporate branding, brand equity, and reputation management.

• Journal of Product & Brand Management emeraldgrouppublishing.compaid

  Scholarly journal publishing theoretical advances and empirical findings on product branding and brand identity strategy.

• Designing Brand Identity wiley.compaid

  Comprehensive reference manual by Alina Wheeler providing universal methodologies and process stages for branding practitioners.

Blogs and sites (3)

• Brand New underconsideration.comfreemium

  Chronicle of corporate and brand identity work covering redesigns, logo launches, and comprehensive visual identity critiques.

• Identity Designed identitydesigned.comfree

  Extensive showcase and archive celebrating visual identity projects from top design studios around the world.

• Brandingmag brandingmag.comfree

  Independent journal delivering news, insightful essays, and executive opinions on global branding strategy.

Events and conferences (3)

• Brand New Conference underconsideration.compaid

  Annual two-day event focusing on corporate and brand identity design, featuring case studies from leading international designers.

• Sustainable Brands sustainablebrands.compaid

  Global community and annual conference series exploring purpose-driven branding, ESG integration, and sustainable business transformation.

• Brandweek adweek.compaid

  Adweek's premier annual brand leadership conference gathering marketing innovators to discuss brand building and cultural impact.

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